Geoff Snack, wholesaler and collector of online bookstore Wrong Answer, says he has supplied fashion books to a number of well-known European designers. “For the people in those positions,” says Snack, “those [visual] reference points can make up a lookbook or a runway collection.” Snack also says the second-hand clothing market has inspired “growing understanding of visual materials and archival fashion education,” spurring further interest in vintage prints. . The other big reason for the boom? Nostalgia. Young, amazing people everywhere yearn for a return to the pre-Instagram era—especially the 90s and early 00s—defined by dynamic subcultures and seemingly genuine expression. more realistic about personal style. This might explain our obsession with accounts like @90sartschool or @simplicitycity: They’re an invitation to dive into the rabbit hole that, if you’re curious enough, lead to magazines, books, and lookbooks. defined the style of the time.
Part of that is because collectors are drawing on their in-depth knowledge of fashion history. Chris Black, How Long Gone podcaster and celebrity magazine collector, who owns a framed copy of the November 1995 issue of The Face with Liam Gallagher, the head of Oasis on the cover, says (now on eBay for $50). “Like, if you have the full Comme des Garçons Six, it means you really take the issue seriously and it looks great on your shelf as well as an endless supply for Instagram. ” For the creative class, books on fashion and art serve as a valuable resource to sharpen their perspectives and inform their work. Andy Jackson, a 27-year-old New York-based photographer who has photographed for and Vanity Fair, often refers to an archive of more than 100 issues of Popeye, the legendary Japanese men’s fashion magazine, and books. photography by Walter Pfeiffer and Seydou Keita “to connect the dots, to see how things might have indirectly influenced a culture that I found interesting that I didn’t know [about].”
The store was founded by the Instagram account @offbrand.library, where Kan—a true fashion-obsessed man—started sharing scanned images of editorials from the first issues of book titles. famous style iD and FRUiTS. “You see a lot of editorial online, but it doesn’t translate like it does,” said Kan, who sources most of his collection from eBay, Grailed and Buyee, a Japanese authorized service. so on paper”. “So getting the actual book is really important.” At first, Kan had no intention of selling his collection—“The idea was to turn it into a resource and more of a library,” he says—but eager buyers called and entered. In June 2021, he formalized the business and quickly amassed a large number of loyal collectors globally. So far, Offbrand has grossed nearly $20,000 — not too bad for a literal bedroom business. But what exactly is behind the boom in vintage printing?
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